The Re-Flex cycle lane post helps to prevent collisions with posts and bollards placed on cycle lanes. They have LED lighting and high-reflectivity strips and are exactly the right height and width. The colour ensures that they stand out and cannot be missed. All this means that cyclists are much less likely to collide with them. However, if a cyclist does collide with the Re-Flex post, it is not rigid and has some built-in ‘give’; the flexible material will also bend, helping to prevent injuries. However, although the Re-Flex is flexible – it has a steel core that makes sure that cars are kept well away!