We are delighted to announce the acquisition of Cyclepods by the CROWD Group BV.
CROWD is a Dutch-based organisation which designs (public) outdoor spaces, with sustainability and great design at the heart of its strategy. CROWD, backed by its investor, Convent Capital, an Amsterdam based private equity firm, is actively building on its platform to become a truly pan European player. To this end, CROWD saw in Cyclepods a young, rapidly-growing innovator of cycle parking infrastructure, which has quickly become a market leader in the UK.
It helped that Cyclepods has, for several years, enjoyed a very successful trading relationship with Velopa BV, a key member of the CROWD Group. Velopa is the market leader in the Benelux in designing outdoor spaces and cycling infrastructure.
Cyclepods, and CROWD, see cycle parking as a rapidly developing market and are keenly anticipating the synergy of merging Dutch cycling experience with British innovation.
From a Cyclepods point of view, we now have access to tremendous resources which will enable us to achieve our goal, which is to deliver great, sustainable and safe products to cyclists everywhere.
The day to day running of the company shall remain the same with no change in management or personnel.
Should you have any questions please don’t hesitate to contact us
James Steward, Technical Director, and a Cyclepods co-founder, says “At its heart, Cyclepods is a company focused on design, sustainability and cyclists. We are delighted that cycling is being taken seriously and that cycle parking is becoming a market in its own right. This, together with the rapid growth of the market, helped us to decide to join a larger organisation with the same values. It also helped that we had worked very successfully with Velopa, a key company in the CROWD Group, for several years. We are now part of a team with great focus and the resources to achieve our goal, which is to deliver great, sustainable and safe products to cyclists everywhere”.
“This development is a key step in helping CROWD become a pan European leader in outdoor space infrastructure development, and we welcome the fresh, innovative ideas which Cyclepods brings to our organisation” says Dirk Hoorn, managing partner of Convent Capital. Cyclepods is the first non-Dutch company to be added to the platform that up to now consisted of 4 Dutch companies. Included in the group is Velopa BV which is the market leader in the Benelux in designing outdoor spaces and cycling infrastructure. Dirk Hoorn: “Velopa has enjoyed a very successful relationship with Cyclepods during the past 4 years, so it seemed very natural to turn this courtship into a marriage”.